Are attitudes to people with learning disabilities negatively influenced by charity advertising? an experimental analysis.

By: Doddington, K.
Contributor(s): Jones R S P | Miller Y B.
Series: Disability & Society 9 (2) 1994: 207-222. 1994Subject(s): ADVERTISING | ATTITUDES | CHARITIES | UNITED KINGDOMSummary: The results of this study suggest that it is possible to present positive images of persons with handicaps while still encouraging the possibility of donation.
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The results of this study suggest that it is possible to present positive images of persons with handicaps while still encouraging the possibility of donation.

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