Are attitudes to people with learning disabilities negatively influenced by charity advertising? an experimental analysis.

Doddington, K

Are attitudes to people with learning disabilities negatively influenced by charity advertising? an experimental analysis. - Disability & Society 9 (2) 1994: 207-222 .

The results of this study suggest that it is possible to present positive images of persons with handicaps while still encouraging the possibility of donation.


ADVERTISING
ATTITUDES
CHARITIES
UNITED KINGDOM
Hours: Mon - Fri: 8.30am – 5.00 pm; Weekends and statutory holidays: CLOSED
Level 14, 57 Willis Street, Wellington. P.O. Box 4155, Wellington 6140.
0800 442 442 librarian@ihc.org.nz

Powered by Koha